Modern society has turned choices into a time-consuming chore. We're spending time in stores, choosing between different brands of cookies and cameras. Different brands of water. Different brands of toothpaste and cars.
And then we go online to seek out more alternatives. But why do we spend time choosing when the difference doesn't matter?
On the other hand; we do have important choices in our lives. Things like who we're going to marry, where to live, what kind of work we'll do, if we're going to have kids and if so how many. Strangely, these decisions seems less based on a choice.
And then we go online to seek out more alternatives. But why do we spend time choosing when the difference doesn't matter?
On the other hand; we do have important choices in our lives. Things like who we're going to marry, where to live, what kind of work we'll do, if we're going to have kids and if so how many. Strangely, these decisions seems less based on a choice.
